![The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2023/05/12/8a622c69-48c6-4175-8570-34c21551bf61_35be7060.jpg?itok=m_jp3fbp&v=1683878509)
The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
![Adidas swamped with $565 million in orders for unsold Yeezy shoes, Financial Times reports | Reuters Adidas swamped with $565 million in orders for unsold Yeezy shoes, Financial Times reports | Reuters](https://cloudfront-us-east-2.images.arcpublishing.com/reuters/CIDPQDLICBKQBGBEMNARQRZNKU.jpg)
Adidas swamped with $565 million in orders for unsold Yeezy shoes, Financial Times reports | Reuters
![Why Are Adidas YEEZY Sneakers So Expensive and Popular (That Some Risk Breaking The Law To Buy Them) Why Are Adidas YEEZY Sneakers So Expensive and Popular (That Some Risk Breaking The Law To Buy Them)](https://dollarsandsense.sg/wp-content/uploads/2020/12/david-lezcano-Gikm-aEAIaE-unsplash.jpg)
Why Are Adidas YEEZY Sneakers So Expensive and Popular (That Some Risk Breaking The Law To Buy Them)
![Yeezy shoes are back on sale—months after Adidas cut ties with Kanye West | Wyatte Grantham-Philips / The Associated Press Yeezy shoes are back on sale—months after Adidas cut ties with Kanye West | Wyatte Grantham-Philips / The Associated Press](https://businessmirror.com.ph/wp-content/uploads/2023/06/y2z01-060423.jpg)